Heart Bingo required a visual identity that felt warm, playful and immediately approachable while standing out in a competitive online bingo market.

I led the creation of a new brand system built around clean environments, tactile 3D elements and bright, uplifting colour. The identity balanced simplicity with personality, combining light backgrounds, soft lighting and dimensional assets to create a cheerful and distinctive visual language across product and marketing.

Alongside the core brand, I also developed a premium VIP extension, introducing a more refined visual style designed to elevate the experience for high value players.