Vegas Matt brought strong recognition and personality, which required a careful balance. The creative direction focused on integrating his presence into Chanced’s visual language rather than building a separate look around him.

This meant:

• Maintaining brand colour, typography, and hierarchy

• Controlling composition so the product and offer remained clear

• Using creator imagery selectively to build trust without overwhelming the experience

The visual system needed to hold together across very different environments, from paid media and landing pages to in product placements and creator led content. I directed the work to ensure that no matter where users encountered the campaign, it felt like the same brand conversation. 

AI assisted workflows were used to accelerate iteration and variation across formats, allowing the team to move quickly while preserving a consistent visual standard. Human creative judgment remained central in defining composition, tone, and final output.

Outcome
The result was a creator partnership that felt native to the brand, scalable across channels, and repeatable for future collaborations. The framework reduced creative fragmentation and established a clear model for how influencer partnerships should look and feel going forward.