Generate and pitch campaign ideas based on product beats, audience needs and performance signals.
Space Ape Games · Selected work
Mobile Game Marketing Creative
Selected hands on and art directed work created at Space Ape Games across Chrome Valley Customs, Beatstar and CountryStar. The work spans performance creative, live ops, campaign design, 3D art, social content and visual development.
01 · Performance marketing
Chrome Valley Customs
As Marketing Art Lead, I led the creative development of marketing content for Chrome Valley Customs across logo design, 3D asset creation, social campaigns, ASO testing, static UA and playable ads. My contribution combined art direction with hands on production and close collaboration with UA, marketing, game teams, 3D artists and external partners.
Social Media
Organic and live ops content supporting community engagement, updates and recurring campaigns.
Logo Development
Logo design and visual development for the global mobile game.
02 · Live ops and campaigns
Beatstar
I supported Beatstar by creating and overseeing marketing and in game visual content for seasonal campaigns and feature launches. Work included Tour Pass key art, loading screens, social assets and themed player facing creative, helping keep a high frequency live ops calendar visually fresh.
Seasonal social creative developed from the Tour Pass visual language.
A contrasting seasonal direction designed to keep recurring content visually distinctive.
03 · Early visual development
CountryStar
I contributed to early marketing visual development for CountryStar, including user acquisition concepts, app icon explorations and launch testing assets. The work focused on finding a recognisable visual hook while giving the marketing team a range of creative directions to test.
App Icon Exploration
Multiple visual territories were explored for testing, balancing music cues, country iconography, character imagery and stronger graphic symbols.
How I worked
Creative Production
The role combined making work directly with setting visual direction and building a repeatable production rhythm around testing, iteration and delivery.
Create key art, static concepts, 3D scenes, social content and visual systems directly where useful.
Develop variations for testing and use results to inform future creative directions.
Coordinate internal artists and external partners to maintain quality across recurring high volume output.