CHROME VALLEY CUSTOMS
As Marketing Art Lead at Space Ape, I led the creative development of the marketing content for Chrome Valley Customs, from logo design and 3D asset creation to social campaigns, ASO A/B testing, UA ads and playable ads. My role combined visual direction, team collaboration, and hands on execution to bring the game’s aesthetic to life across every channel.
Role: Marketing Art Lead
Focus: Branding, campaign creative, UA static art, 3D visuals
Team: Collaborated with in house artists, 3D designers, marketing, UA, external partners
Tools: Photoshop, Blender, Unreal Engine
Deliverables: Logo, 3D assets, static ads, social posts, launch visuals, campaign content
Here's a selection of my best and most significant work.
Branding
One of the first projects in my new role at Space Ape Games was to design a logo for the game Chrome Valley Customs.
At the start, I teamed up with the amazing senior designer, Jay Webb, to get the project rolling. Halfway through, I took the wheel and steered it toward the finish line. Then, as we neared the final stretch, a few more artists jumped in with fresh ideas and feedback, and a 3D artist brought it all to life with a brilliant final render. Talk about teamwork making the dream work!
XZibit Campaign
We worked on the Chrome Valley Customs campaign in collaboration with Xzibit, blending the world of gaming and automotive culture with one of the most iconic figures in car customization.
This collaboration successfully amplified Chrome Valley Customs' visibility, attracting a wide range of players who were drawn in by Xzibit's involvement. Engagement rates on social platforms skyrocketed, with the campaign generating significant buzz in both gaming and car enthusiast communities.
3D renders
At Space Ape games i had an opportunity to train and focus on 3D art.
I dove into Blender first and Unreal Engine later on, and soon I was whipping up scenes and posing characters, putting my new skills to work. I created cool renders to feature in static User Acquisition campaigns, social media posts, live ops , ASO assets including app icons and Apple Featuring's.
Some of the images in this section also went through a post-production stage in photoshop.
Posters
When we launched the game in August 2023 we celebrated at the The Bike Shed Motorcycle Club in London with a memorable party.
Performance Ads & Paid Media Creative
Static ads and concept variations for acquisition testing across markets.
Social Media Design
High-engagement visuals for in-game updates, fan engagement, and live ops.
