The 3D wheel was designed as a modular core asset. Once approved, it became the foundation for:

• Homepage and landing page hero

• Paid social statics and motion

• Email headers and promotional modules

• Supporting in-product placements

This approach allowed the team to move fast in the final stretch of Black Friday, maintaining consistency while adapting formats for different channels and performance needs.

Outcome:
The campaign gave Chanced a distinctive Black Friday presence that stood apart from typical promotional clutter, while remaining fully aligned with brand guidelines. Internally, the system led approach reduced last minute creative churn and made it easier for teams to deploy assets quickly across channels.